Today, Michigan Planned Parenthood Votes announced their $3 million electoral program is projected to engage 800,000 Michiganders with more than 35 million touch points across their digital, direct mail, and direct voter contact campaigns. With reproductive health and rights at stake at every level of government, Michigan Planned Parenthood Votes will invest $1.25 million in state and local fights and $1.75 million at the federal level.
To date, Michigan Planned Parenthood Votes has released 30 digital ads that are projected to generate 34 million impressions by Election Day and delivered 6 direct mail flights reaching mailboxes 1.1 million times. The direct voter contact team of 30 community organizers has recruited more than 300 volunteers to send nearly half a million calls and text messages over the course of the election.
Amid rising COVID-19 cases and Senate majority’s efforts to rush through the illegitimate confirmation of Amy Coney Barrett to the Supreme Court, health care and reproductive rights are top of mind among Michigan voters.
Statement from Ashlea Phenicie, spokesperson, Michigan Planned Parenthood Votes:
“Michigan voters are facing crises on all levels. We’re heading into the ninth month of the COVID-19 pandemic and instead of working to provide much-needed relief, President Trump and his GOP colleagues are pushing through a Supreme Court nominee with the hope of overturning the Affordable Care Act. As Michigan voters head to the polls, they’re wondering which candidates they can trust to fight this pandemic, protect their health care and defend their rights. Our program is ensuring voters have this information and can cast their ballots for reproductive health champions up and down the ballot.”
The stakes for our reproductive health and rights could not be higher. From now through Election Day, Michigan Planned Parenthood Votes will be working to ensure Michiganders turn out in force at the ballot box to support reproductive rights champions.
Joe Biden, President
U.S. Senator Gary Peters, Michigan Senate
Jon Hoadley, Congressional House District 6
Elissa Slotkin, Congressional House District 8
Haley Stevens, Congressional House District 11
State Rep. Laurie Pohutsky, State House District 19
Kelly Breen, State House District 38
Julia Pulver, State House District 39
State Rep. Padma Kuppa, State House District 41
Barb Anness, State House District 45
Christine Morse, State House District 61
State Rep. Jim Haadsma, State House District 62
Dan O’Neil, State House District 104